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Press Release
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REDI-MAIL EXPANDS DIGITAL PRINTING CAPABILITIES
WITH XEROX IGEN3
New Digital Production Press Enables Fast, High Quality
Variable Data Printing
| | | FAIRFIELD, NJ (July 28, 2008) – Redi-Mail Direct Marketing, an operating unit of Redi-Direct Marketing Inc., today announced the expansion of its advanced line of digital printing and imaging equipment with the addition of the Xerox iGen3 Digital Production Press 110. The iGen3 provides exceptional performance for simple, quick-turnaround projects as well as more sophisticated Variable Data Printing (VDP).
| | | “Redi-Mail’s continued investment in the right personnel, technology and equipment, further supports our ability to produce relevant, timely and highly personalized communications, maximizing response and results for our clients. Redi-Mail offers some of the industries most comprehensive in-house multi-channel capabilities, providing a true turnkey resource for multi-channel campaigns and programs,” said Thomas R. Buckley, CEO of Redi-Mail Direct Marketing.
| | | The iGen3 enhances Redi-Mail’s ability to provide personalized direct mail, sales collateral and customized print pieces. Customers can benefit from more highly targeted campaigns using state-of-the-art technologies such as XMPie™, allowing variable data printing based on demographics, gender, lifestyle, financial, purchasing data and other defined criteria.
| | | Using SmartPress Technology™, the iGen3 adjusts ink and imaging for each sheet passing through the press, which means that different paper stocks and substrates can be mixed into one printing run, even if each page has different graphics, text or images. The new digital production press also enables rapid turnaround – up to 110 pages per minute or 6,600 letter-size pages per hour.
| | | Redi-Mail’s close association with its sister companies, Redi-Data and Dialog Marketing Services, enables the company to offer a wide range of direct marketing and multi-channel marketing solutions. For more information about RediMail’s iGen3 and other direct marketing capabilities, visit redimail.com.
| | | About Redi-Mail Direct Marketing
| | | Redi-Mail Direct Marketing is a results-driven marketing solutions company providing direct marketing services including: consumer, business and healthcare lists, multi-channel marketing, direct mail, email deployment, digital printing, web site development and hosting, database management, data processing, literature, premium and pharmaceutical sample fulfillment. Redi-Mail is located in Fairfield, NJ. For more information, visit redimail.com.
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| Note to editors: Redi-Mail Direct Marketing is a trademark of Redi-Direct Marketing, Inc. All other trademarks are owned by their respective companies. |
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