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Press Release
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REDI-MAIL DIRECT MARKETING PARTNERS WITH CONVERSEN TO
INTRODUCE REDI-MAIL MULTI-CHANNELsm
| | -Agreement further enhances Redi-Mail’s comprehensive multi-channel marketing
capabilities-
| | | FAIRFIELD, N.J. (February 7, 2008) – Redi-Mail Direct Marketing, an operating unit of Redi-Direct Marketing Inc. announced an agreement to license and host Conversen’s multi-channel marketing technology and email deployment tool from Burlington, Mass.-based Conversen, Inc. The company also announced the roll-out of its new physician B2B eMail product that boasts over 750,000 strictly B2B eMails of physicians and medical professionals.
| | | “The partnership with Conversen helps us further leverage our core competencies to address the growing variety of multi-channel marketing campaigns we are actively involved in,” commented Thomas R. Buckley, CEO of Redi-Mail Direct Marketing. “Conversen’s innovative technology fits well with our demand-driven sophisticated program offerings and allows our client base to quickly roll out and maximize the value of these programs. The tool also allows the seamless integration of a host of deployment options including email, dynamic web pages and text messaging.”
| | | Executing a sophisticated marketing campaign across multiple media types has been a long-standing challenge for marketers. In the past, these types of programs required balancing multiple vendors, platforms, and a variety of data feeds. Redi-Mail Multi-Channelsm provides companies the ability to manage complicated program data and automate the execution of targeted cross-media triggered programs across multiple media types, including email, direct mail, personalized web pages, text messaging (SMS), call center routing and web feeds (RSS).
| | | Philip Chischportich, Conversen’s President, commented, “Our tools further enhance Redi-Mail’s comprehensive turnkey multi-channel offerings - including list services, eMail, database management, web site creation and hosting, personalized direct mail and fulfillment. They truly offer a turnkey solution to support these types of marketing programs. The ability to quickly react to how you face your customer is critical to the successful execution of a multi-channel strategy. We are very much looking forward to this strategic partnership.”
| | | About Conversen
| | | Conversen has ignited the cross media marketing revolution with the launch of its integrated campaign execution platform. For the first time, companies have access to a single, web based platform that provides the ability to plan execute and report on targeted email, print, RSS, SMS, Voice & Web marketing. Programs can be highly personalized, dynamic or time based utilizing profile data or recipient actions. All of this is complemented by Conversen’s strategic partnerships and services – focusing on helping clients realize success in their marketing efforts. For more information about Conversen and its industry leading platform, please visit: www.conversen.com
| | | About Redi-Mail Direct Marketing
| | | Redi-Mail Direct Marketing is a results-driven marketing support solutions company. Redi-Mail’s extensive in-house capabilities and diverse industry experience provide clients with a wide range of direct marketing services including: consumer, business and professional lists, professional eMail deployment, multi-channel marketing campaign management, direct mail, web site development and hosting, database management, literature, premium and pharmaceutical sample fulfillment.
| | | Redi-Mail can be accessed at www.redimail.com
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| Note to editors: Redi-Mail Direct Marketing is a trademark of Redi-Direct Marketing, Inc. All other trademarks are owned by their respective companies. |
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