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Press Release
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Redi-Direct Marketing Acquires Dialog Group
| | - Provider of Technology-based Sales and Marketing Solutions Expands Offerings with Acquisition of Database Provider and Developer of Integrated Communications -
| | | FAIRFIELD, N.J. - (January 5, 2007)- Redi-Direct Marketing, Inc., the holding company of Redi-Mail Direct Marketing and StayinFront, Inc. and a preeminent provider of technology-based sales and marketing solutions, today announced that it has acquired the assets of Dialog Group, Inc. and its subsidiaries. New York City-based Dialog Group is a full-service provider of business and consumer databases, and developer of integrated online, offline and broadcast communication for a variety of industries including healthcare, small business, telecommunications, mail shop, and finance. Dialog Group is comprised of two divisions, Data Dialog and Healthcare Dialog. | | | A client of Redi-Mail Direct Marketing for over 10 years, the acquisition of Dialog Group further expands the capabilities and offerings of Redi-Direct Marketing’s other operating units. As a division of Redi-Direct Marketing, Dialog Group will continue to offer relationship marketing and communication programs tailored to the needs of the pharmaceutical industry, as well as systems and tools that facilitate the collection and distribution of data to generate business prospect leads, service customers, and streamline processes. | | | “The acquisition of Dialog Group is a natural extension of the partnership we’ve already created working together,” stated Thomas R. Buckley, CEO of Redi-Direct Marketing. “There are tremendous synergies between the goals of Redi-Direct’s operating units and Dialog Group to help clients build and leverage their valuable customer relationships.” | | | Buckley continued, “The combination of Dialog Group’s proprietary database of information on more than 100 million households, Redi-Mail’s list sourcing capabilities from leading healthcare, business-to-business and consumer databases, and our turnkey mail, fulfillment and sampling solutions provides our clients with the unmatched ability to connect and stay connected with their customers. This acquisition fully supports our strategic goal to provide clients with access to exceptional data and marketing services that, in turn, helps them build stronger, longer-lasting customer relationships.” | | | About Redi-Direct Marketing, Inc. | | | Created in 1990, Redi-Direct Marketing, Inc. is the holding company of Redi-Mail Direct Marketing, StayinFront, Inc. and United Sport Apparel, Inc., and is the preeminent provider of technology based sales and marketing systems and solutions. The Redi-Direct business model focuses on the importance of its customers’ prospect and customer database. Redi-Direct provides the various services necessary to maximize the value derived from this asset. Through the Redi-Direct operating subsidiaries, clients can select the types of services that best fit their specific needs. Collectively, the Company offers true turnkey solutions to improve competitive positioning and to maximize the return on sales and marketing investments. | | | The Redi-Direct Companies occupy approximately 235,000 square feet in the United States and employ over 700 full time professionals. For more information please go to www.redidirect.com.
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| Note to editors: Redi-Mail Direct Marketing is a trademark of Redi-Direct Marketing, Inc. All other trademarks are owned by their respective companies. |
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