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Redi-Mail Email Marketing
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As an experienced email service provider, Redi-Mail has the right
combination of experience, technology and service to ensure that our
client’s email campaigns are executed in the most efficient and
cost-effective manner possible.
Our professionals utilize the most advanced tools available to deliver the best possible deliverability and response rates, while protecting and maintaining the clients’s reputation as a responsible marketer.
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| Redi-Mail’s email marketing services include: |
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- Campaign strategy
- List Sourcing and optimization
- Database management
- Email deployment
- Measurement and metrics
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| Industry trends indicate that email is the cornerstone of any successful multi channel campaign and Redi-Mail specializes in delivering relevant, personalized messages over email and other communications channels through Redi-Mail Multi-Channel. |
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| Great Data – Great Results |
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In 2007, Jupiter Research surveyed marketers about their top 5 challenges with email marketing, 34% of those surveyed indicated that lack of good customer data was a significant challenge.
Redi-Mail helps companies source, append and coordinate the complexities of email database management. As part of the Redi-Direct Marketing family of companies, Redi-Mail along with Redi-Data enable comprehensive management of one of the most important components of any email campaign – quality data.
With over 198 MM consumer records, 12MM businesses and a comprehensive array of healthcare data (AMA, ADA, AOA, ASHP), Redi-Data provides unprecedented access to unique and specialty email lists such as Med B2B™, one of the largest physician “professional email” databases available.
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| Exceeding Industry Standards |
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Redi-Mail operates one of the industry’s most advance multi-channel platforms, Redi-Mail Multi-Channel, that not only manages email campaigns, but integrates variable data digital printing and other services to provide a true turnkey solution.
While content is still king, it is vital to maintain an excellent reputation among providers and recipients in the email marketing world. Redi-Mail is diligent in keeping the highest quality assurance standards. We have developed long-standing relationships with major ISPs (Internet Service Providers) to ensure maximum efficiencies in quality and deliverability and meet compliance and regulatory standards such as CAN Spam, HIPAA, Sarbanes-Oxley, California AB 1350, Gramm-Leach-Bliley and others. |
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| Redi-Mail eMail Marketing Services – The Technical Side |
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| Below are just a few examples of email terminology and services associated with Redi-Mail Email Marketing. |
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| White Listing - ISPs like AOL offer 'white listing' of IP addresses for clients. Redi-Mail monitors and manages this important aspect of an email campaign. |
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| Bounce Processing - Redi-Mail carefully monitors bounce activity and automatically detects bounce backs including soft bounces and hard bounces and categorizes them accordingly. |
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| Dedicated IP Addresses - Each Redi-Mail client receives two or more dedicated IP addresses. |
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Customer-Specific URLs - In order to enable features like link tracking, open HTML reporting, bounce back handling and many other tracking and reporting activities, Redi-Mail can replace a client’s link and ‘from’ addresses with their own so that they can implement specific features.
Domain Authentication Compliance - ISPs like Hotmail, Yahoo, Google, and others utilize various domain authentication mechanisms to validate and verify that messages are allowed to be sent on behalf of a company. |
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| Content Analysis - Redi-Mail can test messages for spam filter triggers and advise on possible problems before the campaign launches. |
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| Black List Monitoring - These days, even marketers who mail with permission may be inadvertently and incorrectly blacklisted. Redi-Mail can monitor email campaigns and determine if any of the major blacklist organizations have picked up the domains referenced email campaigns. |
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| Tracking & Reporting |
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| Redi-Mail offers user-friendly tracking and reporting for email and multi-channel campaigns. Redi-Mail provides a detailed and flexible dashboard to both measure the effectiveness of a given program and facilitate the decision making process of defining the 'next' event. |
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| See Redi-Mail’s White Paper on Email Best Practices
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